Making SaaS Revenue Metrics Real
I work with SaaS Finance leaders and investors to expose inflated metrics, reconcile GTM and financial data, and build reporting that stands up to investor scrutiny.
When the story and the numbers don’t match…
- CAC and LTV calculations change depending on who’s presenting them.
- Finance & GTM metrics can’t be reconciled to the same source of truth.
- Retention, pipeline, and attribution all tell slightly different stories.
- Forecasts are based on assumptions no one fully trusts.
- Reporting becomes a negotiation instead of an analysis.
The result?
- Boards and investors lose confidence in the numbers…and the team.
- Strategic decisions get made on shaky foundations.
- Finance wastes time reconciling instead of advising.
- Growth appears healthy but hides structural risk.
- When scrutiny hits, credibility cracks.
The Solution: Making the Numbers Real
I help Finance leaders and investors turn inconsistent metrics into one version of the truth, reconciling GTM systems and financial reporting so every number stands up to scrutiny.
Alignment
The story finally matches the numbers. I connect GTM and Finance data into a unified, reconciled view of revenue performance.
- No more metric drift between teams.
- Finance, GTM, and investors finally speak the same language.
Integrity
I audit your CAC, LTV, pipeline, and retention data to expose weak assumptions and rebuild definitions that hold up to questioning.
- Numbers that survive board and investor scrutiny.
- Decisions made on facts, not faith.
Confidence
Once the numbers align and the definitions are real, teams can move faster with reporting that’s credible from forecast to financials.
- Board decks that actually match reality.
- Growth grounded in truth, not noise.
Why It Matters
- When metrics lose credibility, every decision gets harder and riskier.
- Accurate, reconciled data restores trust between Finance, GTM, and investors.
- Better alignment reduces wasted spend, missed forecasts, and painful rework.
- Clarity isn’t just efficiency. It’s protection against bad assumptions.
I don’t just fix metrics. I protect credibility.
Who I Work With
- Finance Leaders who need GTM metrics that tie cleanly into board reporting.
- Investors & PE/VC Teams who want to verify the story behind growth metrics before or after a deal.
- Founders & Operators in high-growth SaaS companies who sense the numbers don’t tell the full story.
Meet Brent Lantzy
I’m the guy you call when the story and the numbers don’t match.
I help Finance leaders, investors, and operators uncover what’s real in their revenue data, and make sure the metrics they report can stand up to questioning.
My background spans Growth, RevOps, and Business Intelligence. I’ve built the full stack from raw data to board decks, and I’ve sat in the meetings where the numbers looked fine until someone started asking hard questions. I know how “good enough” data gets made, and how to turn it into truth Finance and investors can trust.
Before consulting, I worked in commercial lending, analyzing financial statements and hunting for inconsistencies. That training shaped how I see every company today: the story is only as strong as the numbers behind it.
How I Work
- Clarify the KPIs and definitions leadership and investors actually rely on
- Reconcile GTM and Finance systems into a single, defensible source of truth
- Audit key metrics like CAC, retention, and pipeline for consistency and accuracy
- Deliver reporting that can withstand board and investor scrutiny
“Brent turned our data into numbers the board could trust. That clarity helped secure our Series B and 4× ARR in three years.”
Matt Valeo
Founder, Documo
You’ve got the numbers. You just need them to add up.
Book a 30-minute Clarity Consultation. We’ll pinpoint the weak links in your metrics and map your fastest path to investor-ready reporting.
| What you’ll get: | A KPI checklist, a short “data issues” list, and any recent board or investor metrics. |
| Who should join: | Founder, Finance, or anyone who owns the numbers. |
| No prep required. | We’ll keep it conversational — no digging through systems live. |
| Prefer email? | brent@brentlantzy.com |
One call. No fluff. Just clarity you can defend.