GTM Systems Engineering for Revenue Teams
I build internal automation modules that connect paid, funnel, and reporting so revenue leaders stop being the bottleneck and teams move faster without losing control. Many teams start with an Autonomous Ads Ops module.
GTM Execution Is Still Manual, Fragmented, and Over-Dependent on Senior Judgment
Most teams run GTM through a mix of dashboards, spreadsheets, Slack threads, and “who remembers what changed last time.”
Reviews are inconsistent. Context gets lost. The same questions get re-answered every week across ads, funnel, and reporting. Decisions are debated, hard to explain, and easy to miss. Especially as channels, spend, and stakeholders increase.
The result?
- Leadership bandwidth gets consumed by interpretation instead of judgment
- Execution depends on a few people “keeping an eye on things” every week
- Iteration slows down because learning doesn’t compound
- Performance becomes reactive
How This Actually Works
I install internal GTM modules that remove weekly manual work while keeping leaders in control. We start with one high-leverage workflow (often Ads Ops), ship a working system fast, then expand from there.
Map
Find the bottleneck worth fixing first
- Audit current weekly GTM work and handoffs
- Define “good decisions” and guardrails
Build
Install the first module fast
- Connect systems and normalize signals
- Add approvals-first actions and summaries
Run
Turn chaos into a repeatable loop
- Weekly output: changes, actions, outcomes
- Iterate rules as patterns become clear
Why It Matters
- Manual GTM execution doesn’t scale with complexity
- Leaders shouldn’t be the system of record
- Inconsistent processes create hidden performance drag
- Black-box tools erode trust when things shift
At its core, this installs durable GTM infrastructure that compounds learning and protects leadership time as you scale.
Who this work is for
- CROs & Heads of Revenue who own outcomes and need execution they can trust.
- CMOs & Heads of Growth who are buried in ads complexity and iteration pressure.
- Revenue leaders at Growing Companies who feel the drag of manual GTM work.
Meet Brent Lantzy
I build autonomous GTM systems for revenue teams that are tired of carrying execution and oversight work that should already be handled.
My background spans revenue operations, analytics, and system design, but the through-line has always been the same: taking complex, judgment-heavy GTM work and turning it into systems that actually run.
I don’t sell tools, platforms, or hype. I build internal systems that replace manual work, explain themselves clearly, and stay under human control – so leaders can trust what’s happening without hovering over it.
The way I work is deliberate and hands on. I spend time understanding how GTM decisions really get made, where judgment lives today, and how to encode that judgment into something durable.
If we work together, the outcome is simple: fewer interruptions, less background anxiety, and systems that handle the work so you have more room to lead.
Let’s See If This Makes Sense
A quick conversation to map how your GTM work runs today and see whether an internal module could remove meaningful manual overhead. If it’s a fit, I’ll outline what a first build would look like and what it would cost.
| What you’ll get | A clear, honest read on whether your GTM workflow is a good fit for an internal automation module, and what a first build would look like in practice. |
| Who should join: | CRO, Heads of Revenue, CMOs, Heads of Growth, and senior GTM leaders who carry execution and oversight today. |
| No prep required. | No slides, no data pulls, no polished story. Come as you are. We’ll work from how things actually feel week to week. |
| Prefer email? | If scheduling isn’t ideal, you can reach me directly at: brent@brentlantzy.com |
The goal is simple: replace recurring GTM work with systems that handle it automatically, so clarity and control don’t depend on constant attention.