Build GTM workflows that move revenue.
Helping CROs eliminate GTM distortion and build revenue workflows that move metrics. I create Private Intelligence Layers that turn your chaotic GTM stack into a self-correcting, high-leverage revenue engine.
Most revenue leaders are trying to scale on top of unreliable systems.
- You scale noise instead of signal – doubling headcount or spend only amplifies hidden dysfunction.
- Forecasting becomes political – reps, managers, and dashboards all tell different stories.
- Workflows break under pressure – what works at $5M stalls at $20M
- Attribution and CAC become fiction – decisions get made on inaccurate metrics.
- Efficiency collapses in the background – manual work creeps up, pipeline slows, deals die in the cracks.
The result?
- Unpredictable revenue performance that makes every board meeting a gamble.
- A downward spiral of inefficiency that consumes time, budget, and headcount.
- A GTM machine that stops responding, where no amount of “more” fixes what’s fundamentally broken.
The GTM Stability Framework
Your GTM can only scale if the system telling you how it works is accurate. I rebuild the foundation, then the workflows, then the intelligence layer.
Foundation
Clarify the data layer so your GTM signals become trustworthy and actionable.
- Remove distortions from attribution, reporting, and CRM logic.
- Align your GTM truth across sales, marketing, CS, and finance.
Workflows
Build revenue workflows that eliminate drag and drive pipeline movement.
- Automate high-leverage interactions across the full GTM lifecycle.
- Create self-correcting systems that prevent breakdowns & bottlenecks.
Intelligence
Install a GTM intelligence loop that helps leaders make faster, data-backed decisions.
- Real-time visibility into pipeline health, performance trends, and risks.
- Clear signals that tell CROs exactly what to focus on for maximum impact.
Why It Matters
- You make better decisions when the system finally reflects reality over built-in assumptions.
- Recover lost revenue by eliminating silent leaks and friction points.
- Your team moves faster with workflows that reduce drag and manual effort.
- A thinking system outperforms a busy one. Companies with intelligence layers grow faster with fewer hires.
I turn fragmented GTM systems into intelligent revenue engines that scale.
Who I Work With
- CROs & Revenue Leaders of $5-50MM ARR B2B companies trying to scale through chaos.
- Founders & CEOs at early-stage SaaS companies acting as their own revenue leaders.
- RevOps Leaders drowning in operational debt who need a systems architect to stabilize and unify their GTM stack.
Meet Brent Lantzy
I’m the person CROs call when their GTM system is flying blind.
I help revenue teams replace guesswork with clarity, turning scattered data, misaligned workflows, and contradictory signals into a GTM system that supports scale.
My background spans Growth, RevOps, and BI, but my work lives at the intersection of all three. I’ve seen how quickly growing SaaS companies accumulate operational debt, how GTM systems drift out of alignment, and how leaders lose visibility without realizing it.
I think like a systems architect and build like an engineer.
How I Work
- Install a unified intelligence layer leadership can trust.
- Rebuild workflows and CRM logic so the system becomes self-correcting.
- Replace manual work and tool bloat with adaptive, intelligent, revenue-driving automation.
- Deliver reporting that’s accurate, real-time, and impossible to ignore.
Diagnose Your GTM System in 20 Minutes
A fast, focused session to identify the hidden data issues, workflow failures, and system bottlenecks slowing down your revenue engine.
| What you’ll get: | A clear diagnosis of the top 2-3 bottlenecks in your GTM system, specific recommendations you can implement immediately, and a simple roadmap for building workflows that actually move revenue. |
| Who should join: | CRO, Head of Sales, Head of Growth, RevOps leaders, Founders. |
| No prep required. | Bring your questions. I’ll do the heavy lifting and connect the dots quickly. |
| Prefer email? | Reach out directly: brent@brentlantzy.com |
One session. Clear signals. An intelligent GTM system that moves revenue.